Carefully Described Terrain: Sprout’s Fifth Street – Part 1 of 3: The Billboard
"Fifth Street," 1993, Tobin Sprout, American b. 1955, 42 x 32 inches, oil on canvas

For a painting that seems, at first glance, empty, Fifth Street is loaded with ideas. This dramatic noir streetscape from Tobin Sprout’s early 90’s sprint into large Photorealism has just been listed for sale, for the first time, online. In the profession of journalism, it is said that the most important part of the story is […]

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How Publishing Original Content Makes Your Company A Social Media Hero

Facebook has some problems. One big one is that the ‘Facebook experience’ can have an overall negative effect on users. Back in 2013, The New Yorker ran “How Facebook Makes Us Unhappy.” Then a study came out in 2015 concluding Facebook “compromises well-being.” One outlet offered 22 more reasons to why Facebook has a negative impact […]

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Bully Consumers With Media Buys That Force Them To Watch Your Clever Message Repeatedly
Old Broken 1960s TV

1. Use purchasing muscle to buy up large blocks of airtime on every media platform. 2. Deliver repetitive ad agency messages that are very clever to “capture the imagination” of your audience. 3. Close your eyes and pray your way back to 1987, when consumers had no choice but to accept they would be forced […]

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No One Likes 1470 Business Posts A Week Except Your Ad Agency
AD GUY LAUGHING AT YOU

Conventional social media marketing wisdom advocates three posts a day from your company. That’s 21 posts a week…just from your Page. As of 2013, the average US Facebook Profile Likes 70 Facebook Pages. This means that, according to conventional agency wisdom, the average Facebook user wants to see 1470 Posts from Public Pages they follow […]

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