Facebook has some problems. One big one is that the ‘Facebook experience’ can have an overall negative effect on users. Back in 2013, The New Yorker ran “How Facebook Makes Us Unhappy.” Then a study came out in 2015 concluding Facebook “compromises well-being.” One outlet offered 22 more reasons to why Facebook has a negative impact […]
Future market share belongs to today’s forward thinking company, the company that embraces social media. From optometrist, to plumber, to jeweler, to hospital, social media authority in most fields of expertise in Asheville is still open, waiting for a business leader to step into the position of most relevant, most valuable, most loved. That’s about […]
1. Use purchasing muscle to buy up large blocks of airtime on every media platform. 2. Deliver repetitive ad agency messages that are very clever to “capture the imagination” of your audience. 3. Close your eyes and pray your way back to 1987, when consumers had no choice but to accept they would be forced […]
Conventional social media marketing wisdom advocates three posts a day from your company. That’s 21 posts a week…just from your Page. As of 2013, the average US Facebook Profile Likes 70 Facebook Pages. This means that, according to conventional agency wisdom, the average Facebook user wants to see 1470 Posts from Public Pages they follow […]
Closing the Social Proof Gap to Win Social Media Authority INTRODUCTION A small mattress manufacturing and retail firm in Asheville, North Carolina had no social media marketing platform or strategy. The client wanted a platform that featured products, encouraged fans to share experiences, and generated sales activity at the retail location. SOLUTION They chose Flood […]
When the top ad agencies in the country ‘don’t get it,’ let’s take the opportunity to give you and everyone in your business organization a break for also ‘not getting it.’ Content marketing is widely misunderstood, even by the people running the Facebook Page for a global social agency. This Flood original animation video features […]
Sharing is about expanding social influence, but it’s also about discovering meaning. One of the persistent myths I find prevalent in social media marketing is the myth of “constant posts.” Everyone has that friend on Facebook who is posting four times as many items as anyone cares to look at, let alone Like, Comment or […]
In the era of the ‘politicization of everything,’ businesses are in the front line. Your first and best line of defense can also be the most difficult to achieve: ethical business practices. For example, businesses like Costco and Whole Foods have adopted a “conscious capitalism” model in which the business preempts living wage legislation by […]
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