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About

Start with an academic background in English literature and the ability to use words to paint narratives and brand solutions for the public; add to that fifteen years as a commercial photographer in New York City and Minneapolis; stir in a diverse history documenting a wide variety of cultures and groups across America. Slowly heat with a burning desire for quality local businesses to generate true, enduring wealth. Sprinkle a deep understanding of the Facebook ad platform and Instagram on top, and what you have is a recipe for one of the most highly effective social media sales services in the Southeast United States.

Based in Asheville, North Carolina with accounts in Atlanta, Nashville, and New York City.
Photography
Sales Strategy
Content Writing

Testimonials

Case Studies

A few of our recent sales success stories. 
The Crossroads of Music and Painting
PROJECT
Creating a social media presence and sales platform for established American painter Tobin Sprout amid a niche audience on Facebook.

SCOPE
Developed brand identity. Created social media page. Collected and organized assets. Press to media, blogs, Groups for launch.

RESULTS
1600% Page Like growth in the first week. A cutting edge Facebook project at the intersection of music and visual art engineered to build significant interest among music and art fans and sell fine art directly from Facebook.

VIEW
One of my favorite painters also plays really amazing music
Virtual Crowd Control in Georgia
PROJECT
Directing public relations and social media for Art Rocks Athens, a foundation for the preservation of major visual art forms in Athens, Georgia from 1975-1985.

SCOPE
Worked with Board to plan and successfully execute Kickstarter to finance art shows. Assisted in the planning and scope of events and exhibitions. Created custom content for event iPhone app. Wrote and directed press releases, media contacts, and social media strategy.

RESULTS
Over $10,000 raised on social media. Write ups placed in all major Athens, Atlanta media and art-focused publications including full cover spreads of art work featured. A weekend of three major shows and two major events brought thousands of attendees, many who traveled all over the country for the events.

VIEW
Art Rocks Athens
Social Media Hand to The Mattress King
PROJECT
Facebook Page development and social-media based new sales for Asheville’s Colton Mattress Company.

SCOPE
Claimed automatically generated Page from Facebook for company. Collected and loaded photo and data assets to Facebook Page, developed early qualified, local Page Likes with minimal budget. Developed, wrote, and managed sponsored post campaigns with local, targeted engagement.

RESULTS
Brought key asset into possession and control of client. Without client engagement, brought Page from 0 to 100 Likes in 14 days. Created content focused on unique assets of company engaging at over 35x the rate of comparable businesses with similar assets in the same market. Cultivated relationships with hyper-engaged business fans, securing rights for advertising campaigns based on real Facebook users. Generation of measurable new sales from Facebook to business owner.

VIEW
Colton Mattress Factory
Projects
Clients
Published Images

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Contact us

Address
PO Box 5445
Biltmore Station
Asheville, NC 28803
Customer Support
E-mail: info@floodcontent.com Phone: (828) 505-6523